This project delves into the process of service marketing by analyzing how to create a persona, service blueprint, customer journey, and servicescape. Through service marketing, a service can design and improve customer experiences. A crucial process in today’s competitive markets. This project defines some key elements in analyzing a customer experience and uses a real location, Ditta Artigianale,  in Florence as an example to further explain the material.

Brand Book Design

Service Design Research and Analysis

FULL BRAND BOOK HERE