BACKGROUND
Designer & Brand Strategist
My name is Nike (pronounced Neekay). Originally from Stockholm, Sweden, I’ve also lived in New York, Boston, Los Angeles, and Firenze. I hold a Bachelor's in Music and Business from Northeastern University. After initially pursuing a music career, I transitioned into graphic design, earning a degree from Shillington Education.
I also have a Master’s in Brand Design in Hospitality from IED Istituto Europeo di Design where I focused on creating hospitality brands by studying service design, market research, client journeys, brand identities, food design, and more.
My philosophy is to always approach life with a creative, open mind. l live with a deep passion for self-expression both in my career and personal endeavors and it’s my happy place to bring ideas to life. I also have a strong passion for travel and speak fluent English, Swedish and B2 Italian.
Work Experience
As a freelance graphic designer, I mainly focus on designing brand strategies and identities for the hospitality industry. I’ve designed for an Italian private chef, pastry chef in Brooklyn, a café in Biarritz, a vintage store in Massachusetts, and more. I also worked as a freelance designer for a luxury floral design studio, Tuscany Flowers, in Florence managing client relations and project proposals.
I also have experience outside of the design industry. My time as an Artist Relations Assistant at Riptide Music Group in Los Angeles sharpened my organizational skills, as I managed schedules, artists, and studio environments. Additionally, my hands-on roles as a cook, barista, and waiter in the hospitality industry have given me an insider’s perspective on the customer experience.
This unique combination of creative, management, and firsthand hospitality experience allows me to bring a well-rounded, thoughtful approach to every brand I create.
Education
Northeastern University
Boston, MA
Bachelor Degree in Music Industry and Business Administration
Shillington Education
Online
Graphic Design Certificate
Istituto Europeo di Design
Florence and Barcelona
Master in Brand Design for Hospitality