"Natural is the New Punk" is a feminist natural wine brand based in Florence, Italy, designed to challenge and disrupt the deeply ingrained wine traditions. The brief was clear: create a bold, rebellious brand with a punk attitude. Drawing inspiration from the Riot Grrrl movement, which empowered women to reclaim their voices, I wanted to reflect that same sense of defiance and empowerment in the brand's identity. By combining natural, organic wine production methods with  a feminist twist, the project boldly pushed against the traditional, male-dominated wine industry in Italy, showcasing how women can be both innovative and unapologetic in shaping the future of natural wine.

Student project

Brand Strategy & Research

Brand Book Design

Visual Identity and Logo Design

FULL BRAND BOOK HERE