An innovative and fun product design for a new ice cream brand. The brief was  to think out of the box and design a “disruptive” ice cream product that is not currently on the market. Inspired by the bubblegum in a tube from when I was a child, I decided to design easily portable and playful soft ice cream. “Glace” is both a nostalgic experience for adults and fun for kids.

Student project

Brand Strategy & Research

Brand Book Design

Visual Identity and Logo Design

Illustrations

Product Concept & Design

FULL BRAND BOOK HERE