Brand Identity and Packaging Design for Innovative Italian Knitwear Brand
FUTURO KNITWEAR
Futuro is a Made-in-Italy knitwear brand that seamlessly blends advanced technology with timeless craftsmanship. Designed for young adults (25-40), Futuro combines AI-generated elements with real photography to create a modern visual aesthetic that highlights the brand’s quality and innovation. Inspired by the founder’s love for the comforting warmth of knitwear, Futuro transforms traditional fabrics into weatherproof, performance-driven apparel suited for the outdoors. With a focus on sustainability and protection against harsh conditions, Futuro offers cozy, stylish, and eco-conscious garments for adventurous individuals who value both comfort and durability in any environment.
Personal Project
Brand Strategy & Research
Brand Book Design
Visual Identity, Naming, and Logo Design
Packaging Concept & Design
