For Buddy Concept Store, a playful café and pet product store in Biarritz,  France, I created an identity that’s as energetic and joyful as the pets it serves. The client wanted a color palette of blue, white, and yellow, chosen because these are the colors dogs can see most clearly,  making the experience both functional and fun. The logo was designed to be bubbly and lighthearted, with rounded shapes and a cheerful typeface that conveys warmth, friendliness, and approachability. The illustrations were inspired by the client’s dog and were created by collaborating with an illustrator. This playful vibe is reflected throughout the brand, creating an inviting space where pets and their owners can bond over unique treats and products.

Brand Identity

Visual Identity & Logo Design